@iamloricostello
Hey beautiful 👋
I’m Lori. And I’m here to help you live an extraordinary life.
You’re smart. Capable. Ambitious.
You know you’re meant for more… but somehow your days keep repeating in a boring and predictable way.
You write plans.
You save posts.
You start strong on Mondays and feel disappointed by Fridays.
You keep telling yourself “this is just a season”—but the season keeps dragging on.
You’re not lazy. You’re not broken.
You’re just stuck inside patterns you’ve outgrown.
I know this because I lived it.
I grew up in a multi-generational, working-class family with a single mum. By U.S. standards, we were under the poverty line. Statistically, my outcomes were supposed to be predictable: low income, poor health, limited education, and what I would consider a boring life.
That wasn’t acceptable to me.
So I did the uncomfortable thing instead of the easy thing. Over and over again.
I became a first-generation college graduate and homeowner. I held VP- and Director-level roles. I earned a Forty Under 40 award. I spoke on the TEDx stage. And I’m not done.
Not because I’m special but because I stopped negotiating with the version of myself that wanted comfort over growth.
Here’s what I know to be true:
Most women don’t fail because they lack potential.
They fail because they keep trying to change their lives without changing their standards, identity, or self-trust.
If you feel restless, bored, behind, or quietly disappointed in yourself good.
That discomfort is information.
Whatever your dream is, I want to help you break free from the beliefs, habits, and half-commitments keeping you stuck in a life that’s too small for you.
You don’t need another plan.
You need a different relationship with yourself.
And that’s where we start. 💜
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